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Old 2005.09.05, 08:38 AM   #1
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New Automotive nameplate in Japan

It seems that Japan is getting a new line of cars, actually the name is new to them but they already know the cars. I got this as part of my email (it came from someone in Japan, an no not who you think).

A new car company is coming to Japan, but Japanese consumers are already quite
familiar with its products. After years of speculation, Toyota is finally
bringing their Lexus brand of luxury automobiles to the domestic market, opening
a nationwide network of dealerships here in an attempt at stealing some of the
thunder from BMW and Mercedes-Benz. The funny thing is, the cars sold under the
Lexus moniker have always been available in Japan, with names like Windom
(ES330, advertised on television with the words "Are you Windom?"), Soarer
(SC430, which used "Soarer for mind cruising" as its slogan) and Harrier (RX300,
"Stylish, but formal"). A lot of people are wondering if Toyota can build a
successful brand identity for Lexus here, when the newly introduced vehicles
will mainly be spruced up versions of already available cars, but with fatter
price tags. Unlike much of the world, where the name Toyota originally meant
small, fuel efficient cars, Japanese have never had a problem buying a large
range of vehicles under the name Toyota.
Just another twist in the name game.
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Old 2005.09.05, 10:01 AM   #2
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if japan is anything like here, all the upper middle class social climbers will buy them just for presence and image to leave in their driveways for all the neighbors to see. am i bet. most suv's these days are nothing more than rolling status symbols and only detract from the image of a real suv or truck. the excursion, navigator, rx330, m400 and others are replacing the cheaper mercedes and bmw's sedans that used to clog this market.
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Old 2005.09.05, 10:12 AM   #3
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It don't suprise me that much, after all Toyota has had a good grip on the "big cars" in Japan for a long time. I can think of one maybe two of those big luxo cars that isn't sold here.
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